Citizen Men's Eco-Drive Weekender Brycen Chronograph Watch

Since its foundation in 1930, CITIZEN has promoted a multi-cultural mindset that fosters excellence and creativity. The very name of the brand conveys a deep respect toward craftsmanship and is considered as familiar by citizens the world-over. As a "citizen" of the world, the company bears the responsibility to help cultivate a culture of positive change and ongoing evolution through their craft, a mission they take seriously and welcome what the future may bring.

As a true manufacture d'horlogerie, CITIZEN integrates a comprehensive manufacturing process from creating individual components to a watch's final assembly. It's an artisan's approach to watchmaking based on pushing forward the boundaries of technology and leveraging their experience toward exploring new possibilities. One pivotal technological breakthrough was the development of a light-driven watch.

CITIZEN pioneered this engineering innovation well ahead of other watch manufacturers as early as 1976, which led to the launch of the highly acclaimed Eco-Drive in 1995. Utilizing electrical power converted from virtually any light source, this extraordinary innovation changed forever the way watches could be powered. Eco-Drive eliminated the need to ever replace batteries, which made it especially beneficial to areas where such specialist batteries were not obtainable, leveling the field for citizens of virtually every country to be able to experience the unrestricted joy of wearing and using a CITIZEN watch.

The product development policy, "The Fusion of Technology and Beauty," remains a constant motivation for CITIZEN to merge cutting-edge technology with perfection of design beauty, which as a consequence inspires people to strive to be their best at any time. CITIZEN has launched a new campaign in collaboration with Wieden+Kennedy, Better Starts Now. This is the simple belief that no matter who you are or what you do, it is always possible to make something better — and now is the time to start doing it. The company believes that better and now are both infinite, and that there is always a next 'better' and a new 'now' in which you can start pursuing it.

Regarding the specific product details, the men's luxury timepiece features technical advancements and a sporty style. The 1/20 Second Chronograph measures up to 60 Minutes, with a Perpetual Calendar, Dual Time (Second Time Zone), 12/24 Hour Time, Alarm, and Date. The Rose Gold-Tone Stainless Steel case with a Brown Leather Croc Embossed Strap includes Luminous Hands and Markers and an Anti-Reflective Mineral Crystal. Sustainably powered by any light, with CITIZEN's Eco-Drive technology, this stylish watch never needs a battery and is 100M Water Resistant with a 5 Year Limited Warranty.

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